https://vickywu.us/wp-content/uploads/2022/11/mall-decorations-at-christmas-small-1-jpg.webp Very early in my marketing career I learned the importance that seemingly otherwise small psychological factors can play in purchase decisions, which is even more true when you’re looking at making your holiday marketing plans. One of my earliest full-time marketing jobs was handling the marketing at a shopping…

We always remind our clients that their brand encompasses much more than simply their logo and colors. In fact, beyond having an iconic logo that is easily recognizable on sight, your brand voice and messaging plays a much bigger role in the day to day marketing and awareness of…

While TikTok may be a social media platform, I’m going to explain why it works more like paid (PPC) advertising in the fact that when you stop doing it, you also stop getting results. And why you need to also start thinking about it the same way. TikTok is…

This could happen to anyone, and for entrepreneurs this may lock you out of your business profiles and advertising capabilities — which is an even bigger issue: in some cases, the bad guys will now be able to run ads for their pages using YOUR payment method, potentially racking…

https://vickywu.us/wp-content/uploads/2022/11/lead-generation-strategies-1-jpg.webp When it comes to lead generation, there are a variety of strategies that businesses can use. Each strategy has its own benefits and drawbacks. It is important to choose the right strategy for your business based on your platform. Here are five of our favorite types of lead generation…

There’s no doubt that conversions are critical to any online business. Turning a visitor into a customer is what puts money in the bank (and, after all, that’s why you’re in business). But increasing your final conversion rate can be a challenging task, especially if you have a lengthy…

You may be saying to yourself “I’ve already created my client avatar” … and I’m here to tell you that you probably did it the old way and you’re missing the mark. Instead of helping, it’s actually holding you back from achieving long-term results that you otherwise could. There’s…

INTERESTING Google update. Possible game changer for your business. As I’m sitting here researching their new SEO strategies related to more natural search for images and translations and maps; and checking the impact of their latest big update on all clients’ traffic, I realized something huge. When performing a…