As every entrepreneur knows, understanding your audience goes beyond mere numbers and statistics. Other than searching what people in the right target audience are sharing on social media, there are additional ways that you can employ to understand your audience better. Sentiment analysis emerges as a game-changer, offering a deeper…

When it comes to growing a business, marketing is often the linchpin that holds everything together. But what happens when you’re a thriving home services provider with no dedicated marketing staff, an outdated website, and a sporadic approach to getting your name out there? …

Are you facing a marketing challenge or have burning questions that require expert guidance? Our Individual 1-Hour Fractional CMO Consultation is the perfect solution. In just 60 minutes, you can tap into Vicky Wu’s wealth of marketing experience and get actionable insights to address your immediate needs. How it works…

The Power of Holistic Marketing For your business, success is often determined by the strength of your marketing strategy. But what if there was a way to amplify your marketing efforts, creating a cohesive, integrated approach that drives results? …

You’re scaling your business, and you’ve reached a point where you can’t just rely on organic reach. You’re considering paid media, but the landscape is vast and somewhat intimidating. Enter programmatic advertising — a game-changer in the digital advertising world that even small businesses can leverage for growth. The Evolution of Paid Media in the Digital Age Paid media…

As an entrepreneur, you’ve got a lot on your plate. From managing your team to keeping clients happy, the last thing you need is a fragmented marketing strategy and chasing down each piece on the daily. Holistic marketing is your solution, a strategy that ensures your messaging is consistent across…

You’ve heard the buzz about live video streaming, but maybe you’re wondering how it fits into your business model. Especially if you’re a solo entrepreneur or running a small team, you might think live streaming is out of your league. Think again. Live streaming is not just for big corporations…

You’ve heard it before: “The money is in the list.” But what if your email list isn’t performing as you’d hoped? The answer could lie in personalization. …

If you’re like most entrepreneurs, as you’re growing and scaling your business, you probably get to a point that you realize that word-of-mouth (despite it’s effectiveness) and traditional marketing channels just aren’t cutting it anymore. Enter influencer marketing — a strategy that can amplify your brand’s reach and credibility in…