Entrepreneur Interview: Cyndii Sinex with Chronic Illness Hotline

  • 01:09 Cyndii’s background, and how one small slip and fall took her down a healthcare rabbit hole
  • 02:10 Diagnosis #1 — fibromyalgia
  • 02:45 Prescribed anti-depressant SSRIs, which put serotonin at a toxic level
  • 03:10 Nerve damage, cardiac arrest, respiratory failure caused by medication were attributed to anxiety
  • 03:50 Medical community was aware of serotonin syndrome but it wasn’t widespread understanding
  • 04:30 Eight years to diagnose serotonin toxicity, several more for additional diagnoses
  • 04:47 The toll it took on her life
  • 05:27 With other hotlines, callers want to take their life, but Cyndii calls because she’s afraid her life is being taken, so she felt like she didn’t fit
  • 07:00 Illness must be in your head
  • 07:45 Just use this prescription
  • 08:30 Why another hotline? How CIH is different and why a specific hotline is important
  • 09:45 Why even our most supportive and loving friends and family can’t always provide the support we need
  • 10:15 Why would a hotline caller want to celebrate?
  • 11:05 Five of the common reasons people reach out to the hotline 12:00 Why it’s hard when someone asks “how are you?”
  • 15:15 Getting the nonprofit started
  • 16:39 What sparked the idea
  • 18:11 Nonprofit work is like 10 full-time jobs (don’t I know this!)
  • 18:42 The impact of Covid-19 on their startup plans — starting early and pivoting marketing
  • 26:55 What it takes to recruit
  • 27:46 Your challenge … even small donations add up — paypal link is above!
  • 30:55 There’s two types of people on social media
  • 33:03 Social media fairy, please visit! How you can help with the hotline’s social media marketing
  • 34:00 The best thing you can do for a friend who has a chronic illness or pain
  • 35:00 One of the best things you can do if you’ve been diagnosed or are going through trying to be diagnosed
  • 37:00 General mental health tip
  • 39:00 Stages of grief when your body is failing you
  • 39:30 How to connect with the CIH
  • 40:30 Why not to share our social posts by tagging a friend — send a private message instead
  • 41:21 All aspects of your life affect your chronic illness
  • 43:04 Information on how you can support the cause
  • 43:53 Cyndii’s question for me about the beast that is SEO

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Vicky Wu

Vicky Wu

36 Followers

Your business isn’t cookie cutter- your marketing shouldn’t be either. Clear away marketing clutter to laser-focus on strategies that result in business growth.