A successful lead generation campaign is one that can produce results and is a critical piece of your inbound marketing strategies. However, not all campaigns are created equal. Some campaigns will produce better results than others.
There are a number of different factors that can affect the results of a lead generation campaign, but some of the most important include:
Your target audience.
The target audience is one of the most important factors when it comes to lead generation campaigns. If your campaign is targeting people who you think would be interested in your product or service, then you will likely have better results. However, if your target audience is not relevant to your product or service, then you may not get as much response from your campaign.
Your marketing strategy.
The marketing strategy is also very important when it comes to lead generation campaigns. If you are using a traditional advertising strategy, such as print ads or online ads, then your results will likely be different than if you are using a viral marketing strategy, such as giving away free samples or coupons.
The timing of the campaign.
The timing of the campaign is also important. If you launch your lead generation campaign too early, before you have built enough momentum, then your results may be lower. If you launch your campaign too late, after people have already bought your product or service, then your results may be lower as well.
The budget.
The budget is also important when it comes to lead generation campaigns. If you are using a limited budget, then you may not be able to achieve the same level of success as a campaign that has more money available to it.
What Kind of Results Can You Expect?
When you launch a lead generation campaign, you hope to gain new leads and convert them into paying customers. However, the results you can expect depend on a number of factors, including your target market, your lead generation strategy, and the quality of your leads.
Generally speaking, you can expect to gain new leads in one of two ways: by acquiring new customers from current customers or by generating qualified leads from sources such as press releases or webinar registrations. Once you have acquired a lead, it’s important to track its progress so that you can determine whether it’s worth pursuing further.
If you’re targeting existing customers, then it’s essential to create an effective sales pitch that resonates with them. You’ll also need to make sure that your marketing efforts are tailored to reach them in the right way, and that you’re providing them with the best possible customer service.
If you’re generating leads from other sources, then it’s important to make sure that they’re quality leads. You can filter your leads by geography, industry, and other criteria, but ultimately it’s up to you to decide which leads are worth pursuing.
Generally speaking, you can expect a lead generation campaign to result in one or more of the following:
- A rise in website traffic
- An increase in email subscribers
- A decrease in advertising costs
- A decrease in customer churn
- An increase in customer loyalty
Real Results Achieved by Clients
Since there are several different types of results, and they will vary greatly depending upon your business, your budget, and the lead generation activities you select, we thought it may be helpful to share actual results from a few of our clients, to give you an idea what’s possible. These are year over year comparisons:
- 223% increase in online leads (scheduling appointment with salesperson)
- 3233% increase in email list size
- 219% increase in website traffic
- 1,900% increase in phone calls to book a session
- 1,754% increase in website traffic
- 710% increase in website traffic directly from social media
- 635% increase of Facebook page fans
- 1,746% increase in website traffic
- 327% increase in size of email list
Each of these used a different combination of strategies depending upon the goal, the business, and the campaign.
How to Determine if Your Campaign Is Succeeding or Failing
Lead generation campaigns can be very successful if done correctly. However, if done incorrectly, it can result in low conversion rates and little to no results. The first step in determining whether or not your campaign is succeeding or failing is understanding what results you are looking for. There are a number of factors that can affect how successful your lead generation campaign will be, including the type of leads you are acquiring, how you are using them, and how well you follow up with them. Once you have a good understanding of what to look for, it is important to track your progress regularly so that you can make necessary adjustments.
There are a number of ways to track your lead generation campaign’s progress. You can use a tool like Google Analytics to measure the number of visitors your website is attracting, the type of traffic (landing pages, organic or paid), and how long visitors stay on your site. You can also use a tool like ConvertKit to measure the number of leads generated and converted into customers. Finally, you can use a tool like MailChimp to track the number of email subscribers and unsubscribes. By tracking these metrics regularly, you will be able to determine whether or not your campaign is succeeding or failing.
Tips for Improving Your Campaign’s Results
There are a few key things you can do to improve the results of your lead generation campaign:
1. Target your audience. The first step is to identify who you’re trying to reach and what interests them. This will help you tailor your content and advertising specifically to appeal to your target audience.
2. Use effective lead generation tools. There are a number of different tools available, so it’s important to find the ones that work best for you and your business. Some common options include email marketing, social media campaigns, and website forms.
3. Monitor results regularly. It’s important to track how successful your lead generation campaign is from start to finish so you can make adjustments as needed. This information will also help you determine which strategies are generating the most results.
A successful lead generation campaign is one that can produce solid results. By following the tips in this guide, you can increase the chances of your campaign producing positive results.
Originally published at https://vickywu.us/what-results-you-can-expect-from-your-lead-generation-campaign/ by Vicky Wu
